And if you already have a personal Pinterest account, you can easily convert your personal account over to a business account. Luckily, creating a Pinterest business account is extremely easy. While a personal Pinterest account still allows you to create up to 2,000 boards, create as many as 200,000 Pins and more, you won’t be able to see performance insights or run ads unless you have a business account. How to create a Pinterest business accountĬreating a Pinterest business account gives you access to the necessary tools for running a successful brand social media platform and there are a number of benefits for doing so.

5 Tips for using Pinterest for business.

How to create a Pinterest business account.

Throughout this article, we’ll cover how to create your own Pinterest business account, use it strategically to promote your business, best practices and more. Brands need access to the additional tools you get with a business account in order to monitor performance, run ads and create rich pins. Since business accounts are intended for commercial use, they come with several extra benefits that, for the purpose of keeping this post short, are explained in 5 Reasons Why You Need A Pinterest Business Account (vs Personal).If you think you can do it all with a personal Pinterest account rather than a Pinterest business account, think again. To grow your business account, you commit to creating Pinterest content about topics that are relevant to what you do for your clients.

Your business account has a clear, intended purpose and that is to attract your target audience with content that is relevant to what you do and what your audience needs help with. There is a distinct difference between a personal and business account: a personal account is about you and a business account is about them (your aligned audience). If your goal is to do all those things, it is required by the Pinterest Terms of Service to use a Pinterest business account. If your goal is to increase brand awareness, drive traffic to your website, grow your email list, or attract problem-aware people to your services, a Pinterest business account is the way to go. Pinterest business account, however, is designed for marketing and helping businesses make money.

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